Choosing a typeface for a very small logo
Notes on contrast, spacing and why most logos are tested at the wrong size.
We work with galleries, food producers, small software companies and a surprising number of dentists. What they share is a founder who cares about details and a willingness to try one idea that scares them a little.
Most take six to ten weeks from the workshop to final files, depending on how many applications you need.
Every project begins with a one day workshop. We ask what you do, who you do it for and what you would never want to be mistaken for. The answers decide more than any mood board.
